To promote the urban renewal project Excellence Real Estate Group Ltd. started in the centre of Chengdu. The project stands outside of the most interesting and historical district of the city - Yulin.

City, People, Lifestyle, Dwelling

Created an urban renewal special exhibition for the promotion, a historical, interesting, and legendary aspect of Yulin was presented. Customers can read, hear, and discover the mystery of Yulin beyond their understanding. All this is to introduce a possible new home to them.

The exhibition had over 10000 visitors in the 36-day duration.

Main contributions of mine:

- tailored advertising plan according to the location of the project

- interviewed and created content for the People section, presenting it in the way of a text and a signature item for 9 stores in Yulin

- coordinated with stores in Yulin for the wall map information and posted posters

- supervised the execution of visual design and curating process

- edited the displayed video for the Lifestyle part

- assisted in preparing the guest list