The Ideal Land was one of the biggest clients of Z/S Studio. The top-level concept of this festival needs to be rebranded, with given events and PR communication goals - gain credibility in children’s theatre and attract potential family buyers. To convey the caring to children, the concept of this theatre festival was decided as:

freedom, love and courage

Over 100 families joined the festival, engaging and interacting. The festival was described as the most interesting way to educate children by the participants and local mass media.

Main contributions of mine:

- given concept to the theatre festival, under the guidance of my manager Lao Mei

- tailored content for all visual design, and supervised design process

- planned local mass media and social media communication calendar

- coordinated with clients in The Ideal Land for specific communication plans in-field

* Due to COVID-19, the festival was delayed from May to July.